These companies often outdo each other in offers and offer lower and lower prices, mainly for small businesses.
Now, the printing services are so accessible that even one-man companies can easily afford to regularly buy printed materials.
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Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet.